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Corporate gifting has become one of the most effective ways of cementing long-lasting business ties. Often companies go out of their way to present their clients and employees with gifts that can win their loyalty and make them remember the organization for an extended period. But how often do we see companies engaging in this gifting culture make the desired impact on their business through these corporate promotional items? Too often, organizations tend to focus only on the gift instead of giving the required attention to the manner of giving that gift and the sentiments attached to that gift. When you dish out gift items just for the sake of gifting, the results are bound to go against expectations. Worse, they might affect your brand adversely. So how do you ensure that your corporate gifts items make all the right noises and give your brand the much-coveted boost? Well, here are a few tips to help you optimize your gifts.
Plan your gift: It is essential that you put some thought into planning your gift. Merely handling out free products will not do your business any good. If you are giving gifts to an individual, try to know a little about his choices and preferences. If you are giving presents to your employees, surf the internet to find about the best corporate gifts ideas. Doing so will help you know what kind of gifts you can give to your clients and employees and you will see your gifting efforts yield much better results.
Wrap the gift: Even the best gifts can set the recipient's’ mood off if the gift isn’t wrapped appropriately. While a modest gift can create just the kind of impact you want if wrapped in the right manner. The packaging matters. Imagine how well you are going to like a gift if you are already irked by its untidy packaging. On the other hand, a gift although unexceptional would put a smile on the recipient’s face only through its neat and tidy packaging.
Choose the right time: Gifts create the best impression when the timing is right. Everyone is receiving and sending gifts during festivals and birthdays. How would your gift stay on the recipient’s mind amidst this deluge of presents? When gifted at the right time, the recipient will remember not just the occasion and the gift but also your brand for a reasonably extended period. Try being the first to wish and gift your clients on their birthdays and special events. Leave a small, crisp and sweet message for the recipient to read and watch your corporate gifts do wonders for your business.
Take a personal initiative: When gifting your best clients or employees, instead of sending somebody to deliver the gift, you can drive down to their residence and give them the present yourself. Such a gesture will be perceived as a very considerate move and etch the memory on their minds.
There is no rocket science involved in the art of gifting. All that you have to do is put some thought and heart into your presents. Don’t perceive gifts as an unnecessary expenditure, instead see it as a means of growing your business and forging life-long relationships.